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Cosmoprof Asia Heads for 18th Edition

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By: Jamie Matusow

Editor-in-Chief

Cosmoprof Asia will celebrate its 18th year November 13-15 at the Hong Kong Convention and Exhibition Centre. This edition is expected to attract about 2,000 exhibitors and more than 55,000 visitors. The show will benefit from a number of new features and innovations, together with an extended seminar program.

This year’s International Buyer Program will facilitate direct contact between exhibitors and select distributors and importers from Australia, China, India, Japan and New Zealand through pre-scheduled meetings. The new Focus Country for 2013 will be the United Arab Emirates.
The international theme will continue throughout the exhibition, with more than 20 country/region and group pavilions represented.

New show floor features relating to hair and nails include a new area dedicated to Nail & Accessories.

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